Hi, I’m Christina. I’ve spent much of my adult life building things: companies, teams, ideas, and homes. I’m a founder, a sustainability director, a mother, and now a grandmother. Over the years, I’ve become increasingly interested in one question: what actually supports long-term health? Becoming a grandmother made that question feel even more real. I want to stay strong and present for as long as possible, and I want to help create a healthier future for the next generation. I truly believe it’s my responsibility to use my entrepreneurship to make the world, even in small ways, a little bit better. We have normalized constant exposure, constant input, and constant consumption. We rarely stop to question it. We live surrounded by substances and stimuli that our bodies were never designed to process in such volume. At the same time, legislation often lags far behind scientific knowledge. That realization created a growing sense of responsibility in me. I feel responsible not only for my own choices, but also for the children growing up today, constantly exposed to chemicals and toxins without any ability to protect themselves. Longevity Is About More Than Food, Movement, and Sleep There is a lot of conversation today around longevity: how to live not just longer, but better. Most of the focus is on nutrition, movement, and sleep. These are essential, of course. But more researchers are also pointing to another important factor: the total chemical burden on the body. Every day we are exposed to thousands of synthetic substances through the air we breathe, the water we drink, the fabrics we wear, and the products we apply to our skin and hair. It’s Not About One Product A single product may be within regulatory limits. But our bodies do not experience exposure one product at a time. On average, a woman uses around 12–15 personal care products per day. Beyond that, we are continuously exposed through air, water, food, and our surrounding environment. Over time, it is the total load that matters. Some substances are broken down and eliminated relatively quickly. Others can persist. Some are stored in fat tissue. And over time, especially as we age, the body’s ability to detoxify and repair can change. This is why total load matters. Not because of one shampoo or one cream, but because of decades of repeated exposure. Low-Tox Living Is Not About Perfection Low-tox living is not about being perfect. It is about reducing unnecessary load where we can. We cannot avoid every toxin completely, and life should not become rigid or joyless. Sometimes you may choose a glass of wine even though you know alcohol is not ideal for your health. Perhaps that shared moment with a friend nourishes your soul in a way that also supports your wellbeing. I often say that we should at least have the right to choose our toxins. But in order to choose, we need transparency. And transparency requires honesty from the companies that create the products we use every day, across all industries. Why This Matters Caring about toxin load is not about fear. It is about awareness, responsibility, and informed choices. It is about asking better questions, expecting more transparency, and reducing unnecessary exposure where possible. Because when it comes to long-term health, the small things we do every day matter.