Launching October 28.
You’ll never look at fragrance the same way again.

For a long time, perfume has been one of beauty's best-kept secrets. Behind the word "parfum" on the label, there could be dozens of hidden ingredients, and no way of knowing what you were really wearing.

We weren't okay with that.

We built Under Your Skin around one promise: no hormone-disrupting substances. Yet the world of perfume kept asking us to look the other way. But we never stopped loving the feeling of a beautifully crafted scent.

Transparency

What hides in the word “parfum”?

Fragrance law doesn't require a brand to disclose what's inside, most hide behind the word “Parfum.” We list every ingredient on the label anyway.

On an ingredient list, “parfum” isn't one ingredient. It's a catch-all. Behind it there may be ten substances or three thousand, and because the formula counts as a trade secret, the person who reads the label learns about as much as the one who doesn't.

A typical label

Alcohol denat., Parfum, Aqua.

One word. Anywhere from a few to thousands of substances.

Our label · Cold Plunge

Grapefruit, bergamot, rosemary, sea salt accord, mineral musk — and every ingredient behind them.

Every note named. Every ingredient reviewed by a toxicologist and a dermatologist.

No phthalates
No synthetic musks
Alcohol-free perfume oil
2,100+ ingredients banned