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Crafted In Sweden With Love And Care
ALL PRODUCTS MADE IN SWEDEN
Swedish Beauty From Root To Radiance
At Under Your Skin, we're committed to clean beauty, sourcing ingredients as close to
nature-and as close to Sweden as possible.
Low-tox living is about reducing daily exposure to unnecessary chemicals — and choosing products with more considered and gentle ingredients.
Reducing unnecessary chemical exposure can contribute to a more balanced skin and scalp — and a greater sense of wellbeing over time.
Choosing products with more considered ingredient choices reduces environmental impact and supports more responsible formulations.
Fewer, more considered products make it easier to build a sustainable and effective haircare routine.
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"Low-tox living isn't about being perfect. It's about reducing unnecessary exposure where we can. We can't avoid all toxins, and life should never feel limited or joyless. But we should at least have the opportunity to choose what we expose ourselves to." — Christina, founder.
On average, a woman uses 12–15 personal care products every day, in addition to exposure from air, water, food, and the environment around us.
Low-tox living is simply about becoming more conscious of the exposures that add value in our lives. We can't control everything in our world. But we can choose the products we use every day.
And sometimes the easiest place to start is the bathroom cabinet.
Aerosols → Powder-based formulas
Aerosol sprays release fine particles into the air we breathe. Powder-based formulas refresh the hair without propellant gases.
Mineral oils → Plant-based oils
Plant oils like jojoba, sweet almond, and squalane nourish the skin deeply — rather than just sitting on the surface.
Sulphate shampoo → Gentle cleansers
Harsh cleansers can disrupt the scalp's natural balance. Gentler formulas help preserve it.
Remove PFAS from your routine
PFAS are sometimes called "forever chemicals" because they break down very slowly in both the body and the environment.
Parabens → Alternative preservatives
Many modern formulas use alternative preservation systems that maintain product safety — without parabens.
Complex routines → Simpler routines
More products often mean more ingredients. Sometimes the best change is using fewer, more considered products.
We know ingredient lists can feel like a jungle. Long names, difficult terms, and many different opinions.
That's why we created this guide — to help you understand what's actually in your products and make more informed choices.
Europe bans over 1,600 substances. The US bans 11. We have chosen to exclude over 2,100 ingredients.
Toxic guide
What is it?Aerosols are spray products that use propellant gases such as butane or propane to disperse the contents into the air.
Why some choose to avoid them:When used, aerosols release fine particles that can be inhaled and contribute to unnecessary daily exposure.
Where you most often find them:• Dry shampoo• Hairspray• Deodorants• Sunscreen
Our approach:Instead of aerosols, we use powder-based formulas that refresh the hair — without dispersing particles into the air.
What is it?Silicones are synthetic ingredients used in haircare to give a feeling of softness, shine, and manageability.
Why some choose to avoid them:They can build up on the hair and scalp over time, which can make the hair feel heavy and prevent moisture from penetrating the hair shaft.
Where you most often find them:• Conditioners• Hair serums• Styling products
Our approach:Instead of synthetic silicones that coat the surface, we use nourishing plant oils — such as coconut oil — to support softness and natural shine.
What is it?Sulphates are cleansing agents that create lather in shampoo and other cleansing products.
Why some choose to avoid them:Some sulphates can be drying and disrupt the scalp's natural balance by stripping away its natural oils.
Where you most often find them:• Shampoo• Facial cleansers• Shower gel
Our approach:Instead of strong sulphates, we use mild cleansing systems combined with balancing ingredients such as coconut and algae extract — to cleanse gently without disrupting the scalp.
What is it?Parabens are preservatives used to prevent the growth of bacteria and mould in cosmetic products.
Why some choose to avoid them:Some parabens have been studied for their potential effects in the body.
Where you most often find them:• Creams and lotions• Shampoo and conditioner• Makeup
Our approach:We use modern alternative preservation systems that ensure the product's shelf life and safety — without parabens.
What is it?PFAS are sometimes called "forever chemicals" because they break down very slowly in the environment.
Why some choose to avoid them:They can accumulate over time in both the body and the environment.
Where you most often find them:• Waterproof makeup• Long-wear cosmetics• Some hair and skincare products
Our approach:Instead of hard-to-degrade synthetic ingredients, we focus on high-performance plant-based ingredients — such as Capilia Longa.
What is it?Phthalates are chemicals often used to stabilise fragrance in cosmetic products.
Why some choose to avoid them:Some studies have investigated their potential effects on the body's hormones.
Where you most often find them:• Perfumes• Hairspray• Fragranced products
Our approach:Instead of fragrance stabilisers like phthalates, we prioritise transparent formulas and ingredients of natural origin.
Scientifically proven clean beauty
No endocrine disruptors
100% of tested products contained no known endocrine disruptors*
No carcinogens
100% of tested products contained no carcinogens*
No bioaccumulation risk
100% of tested products are free from ingredients with high bioaccumulation risk*
28-day biodegradability
100% of ingredients break down within 28 days under OECD standards*
*Evaluations conducted by RISE (Research Institutes of Sweden) following OECD 301 standards. All results confirmed compliance with applicable safety guidelines for cosmetics within the EU and USA.
A: A non-toxic shampoo aims to minimise exposure to ingredients often linked to irritation, hormonal effects, or long-term health risks — such as parabens, phthalates, sulphates (SLS/SLES), and synthetic fragrances. An important factor is transparency: short and clear ingredient lists without hidden substances. Reading the INCI list is often more reliable than trusting the product's marketing claims.
A: A low-tox shampoo is often defined by what it excludes: endocrine-disrupting ingredients (such as parabens and phthalates), harsh cleansing agents (SLS/SLES), and synthetic fragrance which can contain hidden components. Instead, it focuses on gentle ingredients where each substance has a clear function and a reasonable safety profile. Tools like EWG Skin Deep can be used as a reference for evaluating ingredients.
A: Ingredients commonly discussed in haircare are parabens (preservatives with oestrogen-mimicking effects), phthalates (plasticisers often found in fragrance), synthetic fragrances, and strong sulphates like SLS and SLES. These can be linked to irritation or hormonal effects. Avoiding them is a common part of a low-tox routine.
A: Endocrine-disrupting substances are chemicals that can affect the body's hormonal system by mimicking, blocking, or altering hormonal signals. In haircare, this often involves parabens and phthalates (which can hide in fragrance). These substances can be absorbed through the scalp and accumulate over time.
A: A sulphate- and paraben-free shampoo avoids two of the most questioned ingredient categories in conventional haircare. Sulphates (like SLS and SLES) can be drying and irritate the scalp, while parabens are used as preservatives and are sometimes discussed in relation to hormonal effects. Avoiding both can contribute to a more balanced scalp.
A: Non-toxic shampoo can be a good choice for people with sensitive scalps or those wanting to reduce exposure to certain ingredients. By focusing on gentle cleansing and balance in the scalp, these formulas can contribute to fresher hair over time.
A: The best non-toxic shampoo for sensitive scalps is free from synthetic fragrance, strong sulphates, and other irritating substances. It should contain mild cleansing agents and soothing ingredients that help strengthen the scalp's natural barrier.
A: An alternative to products with potentially harmful substances is to choose haircare that replaces these with gentler ingredients. This can mean plant-based cleansing agents instead of sulphates, and transparency in the ingredient list without hidden fragrance substances. The goal is to support both hair and scalp without unnecessary burden.
A: Many choose non-toxic haircare to reduce their total exposure to ingredients with an uncertain safety profile, particularly in everyday products that are used often. It is both about avoiding irritation and about a more conscious approach to what one applies to the skin. Under Your Skin was built around exactly this principle.
The information provided is intended for general guidance and educational purposes. As every body is unique, we recommend consulting with your doctor or healthcare professional if you have specific concerns or conditions before choosing products or routines.
Independently reviewed. Endocrine disruptor-free. Hormone-conscious from the very first drop.
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