Under Your Skin · transparency

100%
Fragrance
Transparency

Most brands hide their scent behind one word: parfum. We disclose every ingredient in every product, including what’s inside every fragrance, and test each one for hormone safety.

100% Ingredient transparency
0 Hormone-disrupting ingredients
40 Hidden Behind "perfume"

Transparency

What hides in the word “parfum”?

Fragrance law doesn't require a brand to disclose what's inside, most hide behind the word “Parfum.” We list every ingredient on the label anyway.

On an ingredient list, “parfum” isn't one ingredient. It's a catch-all. Behind it there may be ten substances or three thousand, and because the formula counts as a trade secret, the person who reads the label learns about as much as the one who doesn't.

A typical label

Alcohol denat., Parfum, Aqua.

One word. Anywhere from a few to thousands of substances.

Our label · Cold Plunge

Grapefruit, bergamot, rosemary, sea salt accord, mineral musk - and every ingredient behind them.

Every note named. Every ingredient reviewed by a toxicologist and a dermatologist.

No phthalates
No synthetic musks
Alcohol-free perfume oil
2,100+ ingredients banned

OUR FINE FRAGRANCES

Four scents, inspired by the Swedish countryside

Swedish Candy Swedish Candy

Scent 01

Swedish Candy

A rhubarb stalk pulled from the garden, dipped in sugar, eaten on the spot.

TopWild Rhubarb
HeartScandinavian Red Currant
BaseCedar, Moss
View Swedish Candy
She Wore Rose She Wore Rose

Scent 02

She Wore Rose

A crown of wild roses, worn until the sun sets sometime after midnight.

TopBergamot, Pear
HeartTurkish Rose
BaseSandalwood, Musk
View She Wore Rose
Garden Skin Garden Skin

Scent 03

Garden Skin

The smell left on your hands after an afternoon picking tomatoes off the vine.

TopLemon, Lime, Petitgrain
HeartTomato Leaf, Freesia
BaseCedar, Sandalwood, Musk
View Garden Skin
Cold Plunge Cold Plunge

Scent 04

Cold Plunge

The moment just before the cold hits. Sharp, mineral, completely awake.

TopGrapefruit, Bergamot, Rosemary
HeartSea Salt Accord
BaseMineral Musk
View Cold Plunge
Two sisters, two noses

The perfumers

Two sisters, two noses

The four fragrances were developed in Paris by two sisters, each trained as a “nose” - the perfumer's craft that usually stays anonymous behind a brand. Pairing that classical training with specific, named Scandinavian memories is what turns “developed in Paris, bottled in Sweden” from a production detail into part of the story: real expertise, applied to real places, with nothing about the process hidden either.

Start with all four

Discovery set

Start with all four

Cold Plunge, She Wore Rose, Garden Skin and Swedish Candy in 1.4 ml roll-ons. Wear each for a day before you choose your full size.

4 × 1.4 ml · 0.05 fl oz

Shop

Shop all fragrances

Our Signature Scent 

Fig leaf, fresh grass and rhubarb, warmed by sandalwood. It’s the scent you’ll find in most of our hair care.

It took 1.5 years to develop with a sustainable perfumer in Paris, built around three goals: it had to smell incredible, contain zero endocrine-disrupting ingredients, and work on sensitive skin. Every molecule, botanical and synthetic, is tested by toxicologists for hormone safety and by dermatologists for sensitive skin.

Most brands hide behind the word “parfum”, so they never have to say what’s in the bottle. We do the opposite. The full composition is listed below, because we’re proud of the work that went into it.

Prefer no scent at all? Our Soothing collection, Face collection and Powder Dry Shampoo are completely fragrance-free.

DISCOVER PRODUCTS

Don't let life, toxins, or your beauty routine get under your skin.